Grid Segmentation Campaign Use Case - Credit Card Mailer

This use case creates a direct mail campaign using the segmentation grid to drive the selection. Each recipient will receive a printed credit card offer through the post service.

Our target is recipients aged 25-65. We will not try to limit the number of promotions per household.

We will provide different credit card types based on the recipients income level.

In order to achieve this we need to create the following before creating the grid Campaign:

On the grid campaign select the Default tactic to be bronze. This means unless otherwise specified campaign recipients will receive the bronze tactic.

• Grid Segmentation Campaigns
  • Grid Segmentation Campaigns - Export to Excel
  • Grid segmentation Campaigns - Import from Excel
  • Grid Segmentation Campaign Use Case - Credit Card Mailer
    • Adding Rows to the Credit Card Mailer Campaign
    • Credit card Mailer Audience Counts
    • Adding Tracks to the Credit Card Mailer Campaign
    • Running the Credit Card Mailer Campaign
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